Marketing and Sponsorships

Carroll ISD is proud to offer marketing and sponsorship opportunities to its corporate partners. Agreements include everything from online advertising to stadium signage and logo licenses. Each year, these types of agreements bring in about $250,000 to the general operating fund. More importantly, the marketing program serves to build relationships with the businesses and organizations that support Carroll ISD.

Click here to see the 2011-2012 Dragon Marketing Packet >

Trademarked Dragon Logo

The Carroll Dragon logo is trademarked and cannot be used without the expressed, written permission of Carroll Independent School District. To obtain a logo license agreement with CISD, contact 817-949-7080. Click here to view list of Dragon Logo Licensed Users.

Program History

How The CISD Marketing Program Began. . .

In an effort to combat the financial constraints brought about by the state's school finance system, Carroll ISD organized a Revenue Enhancement Committee to identify ways to cut spending, increase revenue and improve the district's overall financial outlook. In the fall of 2002, this committee produced a Revenue Enhancement report which served as a basis to the district's marketing efforts. Shortly after that report, the CISD Board of Trustees created a marketing program to identify and secure outside revenue sources for district operations.

Dollars collected for advertising and sponsorship agreements are not subject to the Robin Hood school finance recapture and are collected to directly benefit the daily operations of Carroll schools. CISD appreciates the partnership between our corporate supporters and the school district.

In the fall of 2005, the Board of Trustees approved the merger of the Communications Department with the marketing program. Since that time, the Communications & Marketing Department works with corporate sponsors to establish partnerships and secure financial support for the district.

Sponsorship Opportunities

Advertising and sponsorship opportunities now available:

• Dragon Stadium Scoreboard Advertisement
• The Green Pages web directory
• Exclusive Web Advertising - www.southlakecarroll.edu
• CISD Official Sponsorship Packages
• Facility Rental Policy
• Facility Rental Rate Sheet
• We Care Employee Appreciation Program Sponsorship
• Dragon Logo Licensing Agreements
• Bus Advertising
• Advertising signs and scoreboard mentions
• Facility Naming Rights
• Basketball Promotional Nights
• Football Promotional Nights (SOLD OUT)
• Dragon Stadium Parking Lot Tailgating Kiosks
• We Care Employee Appreciation Initiative
• "Love Kids" Postcard Series (Click here for example)
   

Contact Us

For more information about CISD's marketing and sponsorship program, please contact:

Communications & Marketing Department
Carroll ISD
817-949-7080
817-949-7088 (FAX)
3051 Dove Road
Grapevine, TX 76051

Julie Thannum, APR, Executive Director of Communications & Marketing

Jayme Rodriguez, Assistant  Director of Communications & Marketing

Paige Buck, Communications & Marketing Secretary