Communications & Engagement
The Communications & Engagement Department serves as a liaison between the school district and community, providing information upon public request and facilitating effective communication between the Board of Trustees, school staff, students, parents and community members.
The Department also concentrates its efforts on maximizing the resources and facilities in CISD by establishing relationships and partnerships with the business community.
Jaclyn Harwell
Director of Communications
817-949-7087
Amy Houlihan
Communications Specialist
817-949-7082
Services Provided by Carroll ISD Communications & Engagement
The Communications & Engagement Department supports districtwide communication, strengthens community connections, and promotes the students, staff, programs and achievements of Carroll ISD.
Branding and Marketing
Promote and manage the Carroll ISD brand, identity and key messages across district communications, campaigns and materials.
Crisis Communications
Develop timely, accurate communication during emergencies and sensitive situations while providing strategic communications and public relations guidance to district and campus leaders.
Dragon eBlast
Produce and distribute the Dragon eBlast to keep families, staff and community members informed about district news, events, deadlines and opportunities.
Employee Appreciation
Coordinate the We Care employee appreciation program and other initiatives that recognize and celebrate Carroll ISD staff.
Promotion Approval and Distribution
Review requests from community organizations to distribute promotional materials through district communication channels.
Logo Licensing and Management
Maintain official Carroll ISD logos and brand standards, coordinate licensing and provide guidance to employees, organizations, and vendors regarding proper logo use.
Media Relations
Serve as the district’s primary media contact, coordinate interview and information requests, prepare news releases, and help ensure student privacy requirements are followed.
ParentSquare App
Manage content and communication distributed through the ParentSquare app to help families and community members stay connected with Carroll ISD.
Social Media
Manage Carroll ISD’s official social media channels and share timely, engaging content that informs stakeholders and celebrates the Dragon community.
Special Events
Plan, promote, and support districtwide events, recognitions, and community engagement opportunities in partnership with campuses and departments.
Sponsorships and Partnerships
Develop and coordinate sponsorship opportunities that connect local businesses and community partners with Carroll ISD programs, events, and initiatives.
Website Design and Management
Manage district website content, design, and organization while supporting campuses and departments with accurate, accessible, and up-to-date information.
For media requests, please complete this form.
Contact Us
Communications & Engagement
2400 N. Carroll Avenue
Southlake, TX 76092
Media Relations
mediarelations@southlakecarroll.edu
eBlast Submission Requests
eblast@southlakecarroll.edu