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Dragon Logo

Primary Trademark

The Dragon Logo has been trademarked since 2003 and was registered as a federal trademark with the U.S. Patent and Trademark Office in 2016. Carroll ISD offers logo licenses to businesses wishing to advertise with Carroll ISD and to those interested in manufacturing and selling goods featuring the trademarked Dragon Logo and wordmarks. *Licensing Agreements made with any business or organization shall not constitute CISD approval or endorsement of any product, service or organization or its practices. 

In order to use the District's registered trademarks for advertising or product sales, businesses, groups and organizations must obtain a Licensing Agreement from the District. Internal district groups, teams, clubs and those affiliated directly with our campuses, such as Parent Teacher Organizations and Booster Clubs, are able to use the trademarked Dragon Logo without a logo license fee, but are required to adhere to the CISD Trademark Logo Guidelines for Use. 

Logo License Application Process

  1. In order to be considered for a logo license, prospective licensees must first complete an application.
  2. If approved, prospective licensees will receive an official Carroll ISD Logo License agreement, which must be a signed and returned to the District.
  3. Once the agreement is completed, a $250 annual licensing fee must be paid to the District.

Licensee Expectations

  • Keep license up to date, pay annual fee on time
  • Report and pay quarterly royalties
  • Submit new designs to the communications and marketing department for approval
  • Adhere to all Carroll ISD branding guidelines

Licensees who do not adhere to these expectations will have their license suspended or revoked.

If you would like more information on logo use or licensing, please contact Jaclyn Harwell, Assistant Director of Communications and Marketing.

For a list of all current Logo Licensees who use the logo for advertising only, please click here.

For a list of all current Product Logo Licensees, please click here.

Carroll ISD Branding Style Guide

Carroll ISD developed a Branding Style Guide to ensure that all of our branding elements including the trademarked Dragon logo and wordmarks, District Academic marks, typography and colors, as well as athletic uniforms, spirit wear, signage, social media, publications, web design, letterhead and licensed products – all flow from the same consistent brand.

Contact Us

Dragon Marketing
2400 N. Carroll Avenue
Southlake, TX  76092
PH (817) 949-7080 
FAX (817) 949-7088

Assistant Director of Communications and Marketing
Jaclyn Harwell

Communications Specialist
Amy Houlihan